Overview
As one of America’s original and most iconic bike brands, Schwinn was ready to accelerate into the future with the launch of their new line of electric bikes, alongside their classic non-electric models. To make an impact, the brand rolled out a campaign designed to build awareness in the highly competitive cycling category while also driving direct eCommerce sales through their website. The strategy combined brand storytelling with performance-driven tactics to connect with both new and loyal riders in a meaningful way.