Overview
RSA Security set out to strengthen lead generation across four individual business units, each requiring its own tailored approach. To achieve this, the company focused on enhancing SEO visibility, rebuilding and optimizing its paid search campaigns, and expanding its presence through display media across multiple partner networks. The initiative also extended to LinkedIn, where highly targeted campaigns allowed RSA to reach prospects by company, job title, seniority, and location — ensuring their message connected directly with decision-makers who mattered most.